Dove established its firming that is new shower skincare array of services and latin brides match products, employing Lexis to conduct a PR campaign. Whenever Lexis learned that the campaign’s advertisements used genuine ladies with a number of human anatomy forms, rather than expert models, it made a decision to make use of the advertising being a news hook to create protection. Goals
To operate a vehicle product sales of Dove. To convey to people that Dove’s advertising is groundbreaking and it is good for ladies’s self-esteem.
Strategy and Plan
The group was conscious that no matter what striking the advertising had been, pictures alone would not be enough to stir up news interest. They had a need to explain why Dove had taken this path.
The group commissioned research into ladies’ attitudes with their human body forms, beauty marketing generally speaking and which celebrity part models they most admired. This unearthed that females felt intimidated and depressed by the prevalence of ‘stick-thin models’ in promotional initiatives, a finding the group utilized to offer in tales about the advertisement to nationwide lifestyle news. Continue reading “Campaign: Dove campaign a lift the real deal females – Marcoms”